Services / STR Investing

Buy the beach house.
Make it pay for itself.

Short-term rental investing on the Grand Strand isn't a side hustle — it's a real business. I don't just help you find a property. I manage Airbnbs, I have the market data, and I can give you an accurate picture of what a property could earn before you buy it.

The Data Edge

I don't guess what a property will earn.
I show you the data.

Most agents will tell you "this area does well on Airbnb." That's not analysis — that's a guess. I actively manage short-term rentals and have direct access to Airbnb market data for the Grand Strand.

That means before you buy, I can show you real revenue data — not projections from a blog post. Average nightly rates, occupancy by season, revenue by bedroom count, comp property performance — an accurate representation of what you could make, so you're investing with clarity, not hope.

This isn't theoretical. I run STRs. I know what drives bookings, what kills your rating, and what the difference is between a property that cash flows and one that bleeds money.

What I Bring To The Table
Live Airbnb Market Data
Real revenue, occupancy, and ADR data for the Grand Strand — an accurate look at what properties are earning
Active STR Manager
I manage Airbnbs myself — I know what works operationally, not just theoretically
Revenue Projections
Property-specific income forecasts by season, bedroom count, and location
Comp Performance
How similar properties in the same area are actually performing right now
Expense Modeling
HOA, insurance, management fees, cleaning, supplies, maintenance — the real costs
Cash Flow Analysis
Net income after all expenses, mortgage, and reserves — the number that actually matters
Market Snapshot

The Grand Strand STR market.

20M+
Annual Tourists
Grand Strand visitors per year
$35K+
Avg Gross Revenue
Oceanfront 2BR+ annual income
65%+
Peak Occupancy
Summer season (May–Sept)
$180+
Avg Nightly Rate
Oceanfront units, peak season

* Figures are approximate market averages. Actual performance varies by property type, location, and management quality. I can provide specific data for any area or property you're considering.

STR Hot Zones

Where to buy for maximum return.

Strong

North Myrtle Beach — Cherry Grove / Ocean Drive

Quieter family beach, strong repeat bookings, less competition than central Myrtle. Great for 2-3BR condos targeting families.

Highest Volume

Myrtle Beach — Oceanfront High-Rises

Highest tourist volume = highest booking potential. Turnkey condos with resort amenities. Volume play — high occupancy, competitive nightly rates.

Consistent

Myrtle Beach — Market Common

Walkable urban village vibe. Attracts longer stays and shoulder-season bookings that oceanfront condos miss. Strong year-round demand.

Value Play

Surfside Beach / Garden City

Family-friendly with lower acquisition costs. Less saturated than central Myrtle — easier to stand out. Garden City adds a laid-back pier town vibe with strong seasonal rentals. Solid cash-on-cash returns across both areas.

Premium

Pawleys Island / Litchfield

Upscale, lower density, premium nightly rates. Attracts higher-income guests who book longer stays. Less volume, higher per-booking revenue.

Emerging

Georgetown Waterfront

Emerging market. Lower entry point, growing tourism interest, and almost zero STR competition. Early-mover advantage for investors who see it coming.

The Process

From investor to owner.

Step 01

Define Your Goals

Are you looking for cash flow, appreciation, a vacation home that pays for itself, or all three? Your investment thesis drives every decision that follows.

Step 02

Market Data Review

I pull actual Airbnb performance data for the areas and property types you're targeting. Revenue, occupancy, ADR, seasonality — real numbers from real properties.

Step 03

Property Search

We find properties that match your budget and investment criteria. I flag the ones with strong STR potential and steer you away from the ones that look good on paper but won't perform.

Step 04

Full Financial Analysis

Before you make an offer, I build a complete pro forma — projected revenue, all operating expenses, mortgage, reserves, and net cash flow. You'll know your expected ROI before you commit.

Step 05

Acquire & Set Up

We close the deal. I can help with management setup, listing optimization, pricing strategy, and connecting you with local vendors for cleaning, maintenance, and furnishing.

Related Services

1031 Exchange Into an STR

Sell your NJ investment property and exchange the proceeds into a Grand Strand Airbnb — deferring capital gains while upgrading your cash flow.

Learn About 1031 Exchanges

Relocate & Invest

Moving from NJ to SC? Buy your primary residence and a rental property at the same time. I handle both transactions and the STR setup.

NJ → SC Relocations

New Construction STR

Some of the best-performing STRs are brand-new builds in master-planned communities with resort amenities. I work with builders who design for rental performance.

New Construction
FAQ

STR investing questions, answered.

How much can I realistically make from an Airbnb in Myrtle Beach?

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It depends on location, property type, and management quality. A well-run oceanfront 2BR condo can gross $35K-$50K+ annually. A 4BR house closer to the beach can push $60K-$80K+. I can pull actual comp data for any specific property or area you're looking at.

Is the STR market in Myrtle Beach oversaturated?

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Certain segments are more competitive than others. Generic 1BR condos in central Myrtle have the most competition. But well-positioned properties with good amenities, strong listings, and smart pricing still perform. The data shows exactly where the opportunities are — and where they aren't.

Can I manage the property myself from out of state?

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You can, but it's a lot of work. I can help you set up self-management systems or connect you with local property management companies. I also manage STRs myself, so I can walk you through what's involved either way.

What are the regulations around Airbnb in the Myrtle Beach area?

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Regulations vary by municipality. Some areas require business licenses, specific permits, or have HOA restrictions on short-term rentals. I know which buildings and communities are STR-friendly and which have restrictions — this is critical to check before you buy.

Should I buy a condo or a house for STR?

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Both can work. Condos are lower maintenance and often come with resort amenities that guests love. Houses offer more space, higher nightly rates, and fewer HOA restrictions. The right answer depends on your budget, management preference, and target guest.

Can I use a 1031 exchange to buy an STR?

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Yes — as long as the property is held for investment purposes. This is one of the most common exchanges I handle: selling a NJ rental property and exchanging into a SC short-term rental. I coordinate the entire process with your QI and CPA.

Want to see the numbers?

Tell me what kind of property you're looking at and I'll pull the market data — revenue, occupancy, expenses, and projected cash flow. No guessing. Just an honest look at what's realistic.