Services / Sellers

Sell smarter.

Your home is your biggest asset. Selling it deserves more than a yard sign and a prayer. I bring strategy, marketing, and negotiation that gets you top dollar — not just a quick close.

The Difference

Average agents vs. me.

The Typical Experience
The Greco Experience
Inflated price to win the listing
Honest CMA so you price right from day one
iPhone photos and a lockbox
Professional photography, video, and staging guidance
List it and forget it
Targeted digital marketing across social, search, and Zillow Showcase
Accept the first offer
Strategic negotiation to maximize price and terms
Radio silence between showings
Weekly updates — you always know what's happening
Generic agent, generic results
Best of Zillow agent with a data-driven approach
The Listing Experience

What I bring to every listing.

📸

Professional Photography & Video

HDR photography, drone aerials, and property video that makes buyers stop scrolling. First impressions happen online — yours will be flawless.

📊

Strategic Pricing

No guessing. I pull comps, analyze market trends, study buyer behavior, and price your home to generate maximum interest and multiple offers.

Zillow Showcase Placement

As a Best of Zillow agent, your listing gets premium placement with enhanced visuals — putting you in the top 10% of visibility where buyers are actually searching.

📱

Targeted Digital Marketing

Your home hits Facebook, Instagram, Google, and targeted buyer audiences — not just the MLS. I invest in ads to drive traffic to your listing, not just wait for it.

🏠

Open House Strategy

Coordinated open houses designed to create urgency and competition. I don't just open the door — I create an experience that makes buyers want to write offers on the spot.

🤝

Aggressive Negotiation

When offers come in, I don't just relay them — I negotiate. Escalation clauses, inspection contingencies, appraisal gaps, closing timelines — every lever gets pulled in your favor.

The Process

From listed to sold.

Step 01

Home Consultation

I walk your property, assess its strengths and weaknesses, and give you an honest opinion on what it's worth and what (if anything) needs attention before listing.

Step 02

Pricing Strategy

I run a full comparative market analysis — not a Zestimate. We look at real comps, current competition, market velocity, and buyer demand to land on a price that works.

Step 03

Prep & Stage

Declutter, touch-ups, staging guidance — I'll tell you exactly what's worth doing and what's not. Every dollar you spend pre-listing should come back tenfold.

Step 04

Professional Media

Photography, video walkthrough, drone aerials, floor plans. Your listing looks premium because your home deserves to be presented like one.

Step 05

Launch & Market

MLS, Zillow Showcase, social media ads, targeted buyer outreach, open houses. I don't wait for buyers to find you — I put your home in front of them.

Step 06

Showings & Feedback

I coordinate every showing and collect feedback after each one. You'll know exactly what buyers are saying and how the market is responding.

Step 07

Negotiate & Close

When offers come in, I break down every term — not just price. Contingencies, timelines, financing strength — I negotiate the full picture to protect your bottom line.

Selling + Relocating?

Selling your NJ home to move to South Carolina?

This is my specialty. I'm licensed in both states, so I sell your NJ home and find your SC one — coordinating timing, logistics, and strategy as one seamless process.

No juggling two agents. No communication gaps. No wondering if the timelines will line up. I handle it all.

Also Considering...

1031 Exchange
Defer capital gains by exchanging into SC investment property
STR Investment
Buy a beach property that generates rental income
New Construction
Build custom in one of SC's master-planned communities
Dual Ownership
Keep your NJ home and add a SC property to your portfolio
FAQ

Seller questions, answered.

How do you determine my home's value?

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I run a full comparative market analysis — looking at recent sales, active competition, market trends, and your home's unique features. It's not a Zestimate. It's a real number backed by real data.

Should I make improvements before listing?

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Some, yes. Others, no. I'll walk your home and tell you exactly which investments will pay off and which are a waste of money. The goal is maximizing net proceeds, not spending for the sake of spending.

How long will it take to sell?

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In Bergen County, well-priced homes in good condition are moving in 2-4 weeks on average. SC timelines vary by area and season. I'll give you realistic expectations based on your specific market.

What makes your marketing different?

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I invest in your listing — professional photography, video, Zillow Showcase placement, social media advertising, and targeted buyer outreach. Most agents put it on the MLS and wait. I go find buyers.

What are your fees?

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I'm transparent about compensation from day one. We'll discuss it in our initial consultation and I'll make sure you understand exactly what you're paying for — and why it's worth it.

What if my home doesn't sell?

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If a home isn't selling, there are only three possible reasons: price, condition, or marketing. I diagnose which one it is and we adjust. I don't let listings sit — I solve problems.

Thinking about selling?

Let's start with what your home is actually worth — no strings attached. I'll give you a real number, a real strategy, and a real timeline. Then you decide if I'm the right fit.